benandjerrys

Bigger, longer, faster – Ben & Jerry’s Fair! Ice Tour reloaded

Your favourite ice cream for free? After its huge success from last year – over 100’000 ice creams have been given for free – the Ben & Jerry’s bus team is on the road again in order to share the very particular Ben & Jerry’s feeling with as many people as possible. Fair! Ice Tourmore »

buildAward

Wanted: The coolest PR picture 2012

Dear agency friends in our coolbrands crowd this flash info is for you! news aktuell and trade magazine „persönlich“ take their PR Picture Awards to the next round and are looking for the most exiting, the most original, the most successful – in short – the coolest PR motif 2012. Wanted are the best imagesmore »

swatch-mobi

Music legend Moby meets Swatch: maximum style and fun guaranteed!

Embracing and incorporating the coolest ideas from the most interesting artists is absolutely integral to the Swatch ethos. This long-established belief in creative collaboration has seen the iconic Swiss watch and jewellery maker regularly join forces with a carefully curated selection of established and emerging artists – whom work across wide-ranging visual or sonic disciplinesmore »

handpresso

Try to remember… When was the last time you enjoyed truly delicious espresso?

When you reached the summit of the Jungfrau? While hiking in Verbier? Just before paragliding? On a bike tour? Lakeside Geneva? In a car? Well, probably not. It was likely to be in a café, at a friend’s place or sitting on a sunny terrace. And yet… Here comes Handpresso, the (only) brand that offersmore »

moodring

The wooden mood: quite a cool concept, says Seb

In a previous article I have already written about the process of ordering a mood ring from cbijoux. Well, shortly after I actually received my ring and now I am wearing it almost daily. Size and form are simply perfect and I can tell you that this ring really attracts attention! The concept is easy:more »

soMoney

A young internet video company that is So Money!

I met Avik and Jon at my first ever Brits in Business event in April this year where they presented their company to an amazed public: two finance guys that quit their highflying jobs to do what again? Yeah, that’s right! Left their banking careers to “do video”. It’s a story quite to my tastemore »

littleprinter

Hello Little Printer

As we wend our weary way through the digital era, I am still in awe of initiatives that set out to forge the bonds between the real and the virtual and reconcile the worlds of analogue and digital. Here’s a unique project: Little Printer by London-based BERG, which aims to put real paper back intomore »

heavens

HEAVENS GENEVE, Swissness in fashion mode

Swiss fashion may be subtle, but it’s not lacking in ambition. The proof is HEAVENS GENEVE, which recently aroused my curiosity. This ready-to-wear brand was founded in 2008 by Philippe Camperio in a desire to promote and propel Swissness to the heights of the Fashion and Luxury worlds. The very name “Heavens” conjures up themore »

BurningMountain

Burning Mountain sets the Grisons ablaze!

What about 96 hours of love, peace, and creativity? And what if we were to pack those 96 hours into a four-day electronic arts and music festival held in Switzerland from 28 June to 1 July? I have just two words to say to you: Burning Mountain. The concept has travelled quite a way! Stillmore »

slurpy

Oh My! coolbrands celebrates summer feeling chez Arlette!

Remember when we posted the picture of the lorry that delivered a whole lot of Ben & Jerry’s ”Oh My! Apple Pie!” ice-cream to our office? Well all this time we were thinking of some original way to share that product experience with you. So we made a couple of calls! Et voila, we havemore »

ovomaltine

What is it like… to be a brand ambassador for Ovomaltine?

I asked myself when I’ve seen the button „Ovo Ambassador 2012“ on the profile picture of Rebekka, one of our  Facebook fans. So I decided spontaneously to ask her and sent her an e-mail. Turns out that Rebekka is one of 20 Ovo Ambassadors for the year 2012! Here her answers: Rebekka, how did youmore »

bodum

Bodum Bistro: the breakfast that gets me up early!

Now, I’m not a big morning person… so, to get myself going what I do is to (quickly) rustle up a gourmet breakfast on a neatly laid table. The latest Bodum products (Bistro range) are perfect for that, because they are: intuitive (let’s face it, I’m not usually awake) nice and colourful (red, lime green,more »

axe

New product: AXE Sport Blast gets men in shape for the “third half-time”

With its first 2-in-1 shower gel variant for hair and body, AXE started the year 2012 on a sporty note. Thanks to AXE Sport Blast, the new shower gel variant in its unforgettable bright blue packaging, men can now not only impress women with their amazing performance out on the field, but also back atmore »

jopo

Jopo, the fun urban bike is here!

Jopo is a simple bike, but with a twist! “Jokaisen polkupyörä”, meaning “everyman’s bicycle” in Finnish is at the origin of the name Jopo and signifies that this bike can be adjusted to people of all sizes and ages. Having first been introduced into the Scandinavian market in 1965, Jopo has grown into an iconicmore »