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New at The Square in Geneva: Côtelette, it’s like Colette only with steaks!
Until 28th April 2012, the pop-up store The Square becomes a luxurious butcher’s shop and welcomes more than thirty artists, creators, and all sorts of brands presenting their unique creations based on the theme of steak.
The Square organizes a concept store inspired by the famous store “Colette” in Paris. This boutique is a “hype” place that is world-famous, and a total must see when you are visiting the French capital!
The guys from The Square have brought together more than 30 creators, artists and brands from Switzerland and elsewhere and given them total liberty for their art work, although they had to respect a number of criteria:
“Meat” was required to be the focus of each project and the final product had to be an “Ultra-Limited Edition”. The quality and the finishing touches had to be of top quality, also. You will find products as diverse as Haute Couture (Mademoiselle L, Influx,…), T-shirts (Heidi.com, WD,…), paintings, jewellery (Astérisme, B&L,…), key rings, furniture (Strada, Meubles Bidons,…), music, books, cosmetics.
I’ve been last Thursday. My verdict: cool, you gotta see it to believe it! The cherry on the cake: QoQa joined the project and offers the possibility to win a BBQ! You gotta download the flyer with the Q, be creative and use it in your project around the theme “steak”, send in your stuff by post or e-mail before 24th April. Woops, that’s short notice, I know. Sorry for that! But why not give it a go? If you work well under pressure… You got 1.5 days!! All the projects will be displayed at The Square until 28th April and the most original will win the BBQ grill! The winner will be informed by e-mail from 29th April!
Eileen, founder of coolbrands.ch