Paprika Rose, because “it is never too late to do nothing”

Whether it be that famous Confucius quote or any other of the slogans like “Liberté de paresse” (the freedom to do nothing) and “Simple life” that are printed on the naturally coloured cotton that stylist Hasina Andriamanalina-Christen from Lausanne uses for her creations, the philosophy motivating her creative approach is clear: slow life.

In a world and a time where we do nothing but consume fast, due to a lack of time, run around and surf on the virtual wave, due to lack of time, eat fast food, because we have no time, listen only to the first thirty seconds of the latest hit that has, of course, been as quickly put together, due to a lack of time, Paprika Rose is there to remind all women that they shouldn’t forget to take time… for themselves.

Paprika Rose that is loungewear: simple and comfortable but always feminine. The concept aims to allow the lady wearing Paprika Rose apparel to feel at ease at all times while being perfectly styled. Be it during the few precious moments of dolce far niente or a yoga class, stretching or Pilates. The cotton is organic, the cuts are simple and the colours, sand beige, anthracite grey, coral pink or taupe, are always soothing and natural.

The concept of Paprika Rose evolves around cocooning, fair trade and controlled origin of the materials, but also around the freedom to be, within measure and always gentle, dissenting. No rules, no trends, no fashion influence, just well-being, softness of cotton on the skin and ample cuts allowing you to look and feel beautiful while being totally comfortable.

Evasion at home – that is the invitation given by Paprika Rose apparel and its creator, but not only that! As much as these clothes are the perfect attire for relaxing far from the curious looks, enjoying a good book or a cup of aromatic tea, they are perfect for urban women who travel a lot and who like to chill, between two yoga classes, in spas and thermal baths.

And, are you ready for a journey to your own self?

Source: Felipe Novoa

Note from the editor: In the French-speaking part of Switzerland, Paprika Rose apparel is available, amongst others, at Un Style de Vie in Pully.

This post is also available in: French, German, Italian